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917 brings the same minimal, vintage ’80s and ’90s-inspired flavor of its sister company, but focuses primarily on supporting a full team of skaters and supplying a steady stream of both hard and soft goods to skate shops. It was always clear his business model would be unlike other skate brands that had come before it, but now Olson has taken a step back from trying to run Bianca as a skate brand at all Bianca Chandon’s last offering featured Olson’s first foray into cut and sew, marketed as a unisex line of minimalist staple pieces, and there hasn’t really been any sort of “traditional” output as far as skate videos or hard goods go since.Ĭall Me 917 was introduced to complement Bianca Chandon, aiming to create the direct tie to skateboarding that many people-including Olson himself-felt was absent from Bianca Chandon. Alltimers has a unique presence in skateboarding that constantly changes up with each new edit and product release, and has yet to be easily pinned down.Īlex Olson’s first brand-Bianca Chandon-has occupied uncharted territory since its founding, toeing the line between a high-end fashion brand and a traditional skateboard company. Since gaining a cult following after releasing a variety of other odd-shaped boards, Alltimers has slowly become more than just a brand pressing silly decks and has grown into a legitimate skateboard brand that’s home to the likes of OG East Coast skater Zered Basset and a slew of up and coming rippers from Canada. It was only a few months later that I saw their Marissa Tomei-shaped board featured on Conan O’Brien, which fully convinced me that Alltimers had found its lane in the industry. Combined, these were the dumbest, yet most genius skateboard products I had seen in a long time. As I walked into Supreme New York, I locked eyes with a board shaped like a cutout of Rihanna, which was hanging right next to another board shaped like a cutout of a yellow Lamborghini. The first time I came across an Alltimers board, I was stunned and came to a standstill. Treat this list as a little crash course in some of the skate brands that are offering something new and fresh in today’s heavily saturated market.

That being said, there is a lot more to know about some of these independent skateboard brands beyond the fact that Travis Scott or Frank Ocean has worn a piece of their clothing in an Instagram photo or in a music video.

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